About us

We are a Belgian company based in Wetteren, near Ghent. Founded in 2004 by the Vandermarliere family, who already had decades of experience in the tobacco industry, the company remains 100% family-owned to this day.

A partnership that grows with your ambition.

We specialize in RYO (Roll Your Own) and MYO (Make Your Own) tobacco. From our modern 8,000 m² production site, we supply customers worldwide with a broad and flexible product range.

We believe that high-quality tobacco doesn’t have to come at a high price. With over 20 years of experience, we combine competitive pricing with a personal approach and tailor-made solutions. Whether it’s pouches, jars, or buckets, we think along with you—always in line with the market and your customers’ needs.

Today, we export to more than 60 countries. Thanks to our expertise, we can quickly respond to trends, regulations, and innovations, for both our own brands and private labels.

Sustainability is at the heart of everything we do. At our production site, we work every day to reduce our ecological footprint. 920 solar panels power us, our vehicle fleet is fully electric, and water recycling and vapor filtration help limit our consumption and emissions. We also make conscious choices in our packaging, minimizing plastic use and maximising reuse and recycling.

Whether you’re an established player or just starting, looking to launch new products or explore a new market, we’re happy to collaborate with you and create tailor-made solutions.

Let’s start the conversation.

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Our history

2025

Present in 60 countries.
Twist Tobacco employs 80 people.

2024

Launch of Frérot cigarettes in France.

2023

Nominated for the Trends Gazelle Award for Fast-Growing Company.

2021

Development of the Bronx natural tobacco brand.

2019

Present in 30 countries.

2017

Development of the Frérot brand.

2016

Winner of the Trends Gazelle Award for Fast-Growing Medium-Sized Company.

2015

Specialization and development of pipe tobacco.
Own sales team established in France.

2014

Development of the Expanded Tobacco production process (Dry Ice Expanded Tobacco).

2013

Creation of the Redfield brand.

2012

Upgrade to packaging lines, including high-speed pouch lines.

2011

Development of the Eastenders brand to enter the UK market.
Introduction of the bucket packaging line, making us the first company to offer tobacco in buckets.

2010

Present in 10 countries.

2009

Move to a new 8,000-square-meter factory, marking the start of the company's international expansion.

2008

Investment in a cans packaging line.

2007

Development of Volume Tobacco installation; expansion by 60% to broaden product range.

2006

Start of sales in the Luxembourg market.

2005

Development and launch of the Kingston brand.

2004

Founding of Twist NV by Johan and Regine Vandermarliere.
Launch of the Stanley brand in the Belgian market.